SXSW Crowds Come to ‘Discover Texas’ at UT Event

To kick off South by Southwest 2023, hundreds of UT alumni, friends, students, faculty and staff, and SXSW attendees, came together to “Discover Texas” in one of the university’s largest SXSW events ever. Students from the School of Design and Creative Technologies showcased two of their replica design projects that incorporated technology and visuals — one of a Lamborghini Countach and one of the UT Tower.