Austin’s Creative Legacy Finds a New Stage

Armadillo World Headquarters (AWHQ) existed only from 1970 to 1980, but its impact helped shape the creative culture Austin is known for today. When AWHQ relaunched in 2024 as a purpose-driven brand committed to celebrating Austin’s creative roots, a partnership with the Department of Arts and Entertainment Technologies (AET) felt like a natural fit. The collaboration was an opportunity to connect Austin’s creative roots to the students shaping its next chapter.

These two units connected over their shared vision for creating bold, unapologetic, countercultural energy. Initial conversations between both culminated in an on-campus exhibition of light, sound and immersive media. Audio Pixel Collider took place in November at the B. Iden Payne Theatre. Presented in partnership with AWHQ, the event showcased work from more than 80 students across seven classes, featuring live music, original visuals, lighting design and interactive installations that all drew from the visual spirit of the Armadillo’s heyday. 

For AET, the partnership represented something bigger than a single event. “AET is about culture, community and technology,” department chair Michael Baker said. “This partnership allowed us to elevate student performances, bring a local Austin band to the event and create the kind of community connections that are at the heart of what we do.”